A ‘Little Failure’ Book Trailer

January 7, 2014

Today announces the book release of Gary Shteyngart’s highly awaited memoir, Little Failure, a moving and comical account of Shteyngart’s American immigrant experience from the Soviet Union. Steyngart is known for his self-deprecating humor and extraordinary wit, all the while providing a touching lens to a coming-of-age story that is anything but typical. Already garnering five-star reviews, Little Failure is sure to be one of the most talked-about books of 2014, no easy feat considering the new year is but one-week-old.

Aside from a guaranteed enjoyable experience, Shteyngart has provided us with a multimedia preview to his new work in the form of a book trailer, a fairly new, but oft-used technique to promote upcoming titles. Much has been said about the effectiveness of this medium, and we’ve all seen enough terrible book trailers to know the truly good ones are few and far between. However, Shteyngart strikes smooth again with the book trailer for Little Failure, a true success of the form if you ask me. Go ahead and enjoy the video below. And as if you needed any more baiting: Franzen, Franco, and Rashida Jones make for worthy costars. Also, pink robes.


By Kim Winternheimer

One comment

  • Andrew Wetzel

    January 8, 2014 at 12:53 pm

    Shteyngart will be at Powell’s next Saturday, January 18th at 4pm at Powell’s City of Books on Burnside!

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